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In a move that may be a huge blow to the new 98.5 The Sports Hub, Entercom has elected to move all Red Sox games starting Wednesday night from 680 WRKO-AM (a talk station) back to 850 WEEI-AM. WRKO and WEEI, sister stations under Entercom, had been sharing broadcasts for Red Sox games since the 2007 season. WEEI has been broadcasting Sox games on Wednesday nights, and WRKO has been handling the broadcasts the rest of the week to make room for Planet Mikey on WEEI.
Now, all Red Sox games for the rest of the season and future seasons will be on WEEI. What’s the point of listening to WRKO anymore? I know I won’t do it.
Either way, I think the move for WEEI was necessary to fend off 98.5 The Sports Hub, seeing that the new station took out a huge chunk of the audience by carrying Patriots and Bruins games. I still think WEEI will reign supreme as No. 1, but I wouldn’t be surprised to see The Sports Hub stick around for a while.
For more information, check out the press release below:
August 25, 2009 (Boston) — Entercom New England announced today that, effective with the team’s game against the Chicago White Sox Wednesday evening, August 26th, all future Boston Red Sox games will be carried on WEEI 850 AM in Boston, the flagship station of the WEEI Sports Radio Network.
From 1995 to 2006, Red Sox games were carried exclusively on WEEI. In 2006, the games were shifted to Entercom sister station WRKO AM 680.
“We have a tremendously close partnership with the Red Sox, and are very excited to bring them back to WEEI,” said Jason Wolfe, Entercom New England’s Vice President of AM Programming. “This move will add consistency to our lineup, whereby all of our sports assets will be consolidated in the same place. There’s no better compliment to the Boston Celtics, Patriots Monday and Patriots Friday, Sunday Night and Monday Night NFL football, the Super Bowl and NCAA Men’s Basketball Tournament, than adding Red Sox baseball back to nation’s biggest sports radio station.”
Added Julie Kahn, Entercom New England Market Manager/VP: “We’re delighted to bring the Red Sox back to their original home on WEEI. The Red Sox and WEEI have a long history together and it’s a partnership that’s a win for all – WEEI, the Sox and the Boston sports fans.”
“Our partnership with Entercom ensures that Red Sox fans know where to go for the best, most compelling sports news and features on radio,” said Red Sox President and CEO Larry Lucchino. “Today’s announcement marks a return home for us, and now all of Red Sox Nation will know they can turn to WEEI to catch every Red Sox game all season long.”
WEEI is the nation’s highest rated sports radio station, a three time Marconi Award Winner, and home to Dennis and Callahan, Dale and Holley, The Big Show with Glenn Ordway and Planet Mikey with Mike Adams. The WEEI sports radio network includes the following stations:
WEEI-850 AM Boston, MA
WEII-96.3 FM Cape Cod, MA
WEEI-103.7 FM Providence, RI
WVEI-105.5 FM Springfield, MA
WVEI-1440 AM Worcester, MA
WPEI 95.9 FM Portland, ME
WEEY-93.5 FM Keene, NH
WAEI-AM-910 AM / WAEI 97.1 FM Bangor, ME
Entercom is one of the nation’s largest radio broadcasters with operations, pro forma for pending acquisitions, in San Francisco, Boston, Seattle, Denver, Sacramento, Cincinnati, Portland, Kansas City, Indianapolis, Milwaukee, Austin, Norfolk, Buffalo, New Orleans, Providence, Memphis, Greensboro, Rochester, Greenville/Spartanburg, Madison, Wichita, Wilkes-Barre/Scranton, Springfield and Gainesville/Ocala.