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During the Celtics game against the Heat, I was content pretty much the entire time. The team played outstandingly well, Miami flopped, and the Celtics got the win. What more could you ask for? I enjoyed every part, except one. One blemish on an otherwise great night with my friends, watching my favorite sport. The blemish of course, was the new LeBron James commercial, which was never-ending, confusing, and, to my friends and I at least, just plain stupid.
The commercial clocked in at just over 90 seconds, but it seemed to go on forever. I found myself twice thinking “Why is this crap still on?” The entire commercial is The King planted in different situations, while giving us, the eager audience, an oh-so-serious look and asking, “What should I do?” Acting, soulful poetry, and apparently eating donuts are all ideas that King James is willing to bounce off anyone who is willing to listen. My biggest question, which I guess is rhetorical, is….at this point, does anyone care what LeBron does? Anyone at all outside of South Beach?
I have to be honest, I still don’t completely understand what The Chosen One is after here in terms of getting a point across. I think maybe it’s an attempt, though absolutely horrible, to repair his image after so many annoyances to the public. The only thing I got out of it, if you look at it this way, is LeBron basically telling us he doesn’t care what he thinks, and the negative image he has was unpreventable. “What should I do” from LeBron means he’s once again looking to place blame on somebody else for the way things are.
If this is supposed to be some edgy, cool marketing ploy from Nike to make people buy LeBron’s absurdly expensive name-brand stuff, it’s even more of a failure than what was just mentioned. Why would I ever give over $100 of my own hardworking money to this guy, who doesn’t know, or care, what anyone wants him to do? I hated LeBron before, and Nike didn’t help my opinion at all. They only made it worse. LeBron might someday become a billionaire, which he seems to portray as a priority of his, but he will get no help from me.
Here’s what I, the average basketball enthusiast, think you should do, King James. I think you should be quiet, stop sticking your nose in the media every single chance you get, and display your talents in South Beach for what they really are. I think you should earn the peoples’ respect back through your impeccable talent on the court, not by demanding it with hour-long embarrassing spectacles of yourself telling people which team will be honored with your presence. I think you should worry about getting your first ring instead of becoming an athlete billionaire. Just play basketball, show some class, and go back to the way you were before your outrageous ego went into overdrive.
That’s what you should do, LeBron. That is definitely what you should do.