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Bruins Bring Back Bear Ad In Response to Vandalism

Never disrespect the Garden. (Bruins' Video)

Every Bruins fan’s favorite ad campaign, which has brought viewers hilarious commercials over and over again, is back. This time, however, the Bear is bringing some bite.

The newest “Hockey Rules” commercial, viewable at the bottom of this page, features the Bear in a women’s bathroom as he spackles a column and stares angrily into the camera. The ad closes with the phrase “Never Disrespect the Garden” and, after a brief pause, “And Definitely Don’t Post It Online”.

The ad was released in response to an “isolated incident of vandalism,” according to TD Garden officials, that occurred during last Saturday’s game against the St. Louis Blues. At some point during the 2-1 shootout loss, two females entered a women’s restroom at the TD Garden and began kicking one of the columns in the bathroom. Eventually, one of the females took out some sort of video camera and caught the other female, whose face is clearly visible, puncturing the column with a final kick on tape. Both females proceed to laugh before realizing they should make a prompt exit, which they do, stage left.

Neither female has been positively identified, but TD Garden officials are asking fans to step forward if they have any information.

In a smart move by the Bruins’ front office, the ad was quickly filmed and released, poignantly drawing attention to the females’ stupidity for not only doing such an idiotic act of vandalism, but for then posting it online. (Clearly the girls were too inebriated to remember anything they learned in high school or they graduated before Facebook was invented.) It’s great to be a fan and passionate whether you are winning or losing, but let’s not stoop to the Montréal Canadiens’ level, alright? Respect the Garden, fans.

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  1. [...] Bruins Bring Back Bear Ad In Response to Vandalism [...]

    Posted by Drunk Vandalizing Bruins Fan Identified, Garden Says “Matter Closed” | Sports of Boston | November 14, 2010, 12:09 am

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