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When I say bizarre, I mean super incredibly jaw-droppingly mind-bogglingly what-the-heck-is-going-on wait-this-is-a-hockey-stick-brand-commercial? bizarre.
Two goalies and a regular Joe on the couch having some popcorn getting ready to watch a movie. Cut to a slightly grainy, old-timey thriller/horror trailer. Sharpening knife sound effects. Nuclear exploding hockey pucks. Bruins defenseman Zdeno Chara smiling, or snarling, or some strange hybrid of the two. Ice spontaneously combusting in the background. All in the name of promoting a brand of hockey sticks. Fear The Power Of The Warrior Dynasty, indeed.
And now I know exactly how Towelie feels when he says he has no idea what’s going on.
(Video courtesy of WEEI’s Big Bad Blog and Warrior Sports)