Gatorade joins Nike, today, in celebrating Derek Jeter’s retirement in their new commercial for the sports drink.
The spot, shot in black and white with Frank Sinatra singing in the background, features Jeter on the way to the ballpark in the back of a car. He stops the driver and says that he would like to walk the rest of the way to Yankee Stadium through the Bronx. He steps into bars, talks to women and men, young and old, as he makes his way through the borough. He signs a boy’s baseball, a placard of him during his rookie season, and ends with Jeter exiting the locker room onto the field as Sinatra crescendos the final words to “My Way.”