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LeBron’s New Commercial: Failure Any Way You Look at it

LeBron James (

During the Celtics game against the Heat, I was content pretty much the entire time. The team played outstandingly well, Miami flopped, and the Celtics got the win. What more could you ask for? I enjoyed every part, except one. One blemish on an otherwise great night with my friends, watching my favorite sport. The blemish of course, was the new LeBron James commercial, which was never-ending, confusing, and, to my friends and I at least, just plain stupid.

The commercial clocked in at just over 90 seconds, but it seemed to go on forever. I found myself twice thinking “Why is this crap still on?” The entire commercial is The King planted in different situations, while giving us, the eager audience, an oh-so-serious look and asking, “What should I do?” Acting, soulful poetry, and apparently eating donuts are all ideas that King James is willing to bounce off anyone who is willing to listen. My biggest question, which I guess is rhetorical, is….at this point, does anyone care what LeBron does? Anyone at all outside of South Beach?

What is LeBron Trying to Do?

I have to be honest, I still don’t completely understand what The Chosen One is after here in terms of getting a point across. I think maybe it’s an attempt, though absolutely horrible, to repair his image after so many annoyances to the public. The only thing I got out of it, if you look at it this way, is LeBron basically telling us he doesn’t care what he thinks, and the negative image he has was unpreventable. “What should I do” from LeBron means he’s once again looking to place blame on somebody else for the way things are.

If this is supposed to be some edgy, cool marketing ploy from Nike to make people buy LeBron’s absurdly expensive name-brand stuff, it’s even more of a failure than what was just mentioned. Why would I ever give over $100 of my own hardworking money to this guy, who doesn’t know, or care, what anyone wants him to do? I hated LeBron before, and Nike didn’t help my opinion at all. They only made it worse. LeBron might someday become a billionaire, which he seems to portray as a priority of his, but he will get no help from me.

Here’s what I, the average basketball enthusiast, think you should do, King James. I think you should be quiet, stop sticking your nose in the media every single chance you get, and display your talents in South Beach for what they really are. I think you should earn the peoples’ respect back through your impeccable talent on the court, not by demanding it with hour-long embarrassing spectacles of yourself telling people which team will be honored with your presence. I think you should worry about getting your first ring instead of becoming an athlete billionaire. Just play basketball, show some class, and go back to the way you were before your outrageous ego went into overdrive.

That’s what you should do, LeBron. That is definitely what you should do.

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7 comments for “LeBron’s New Commercial: Failure Any Way You Look at it”

  1. That is what he should do….I did not get the commercial either.

    Thanks for the article.

    Posted by ALF | October 28, 2010, 5:42 pm
  2. This is fantastic. I love it. Best yet!!!!

    Posted by mom | October 28, 2010, 6:15 pm
  3. I agree that the commercial was terrible and about 85 seconds too long. But I don’t really see what it says about Lebron besides that he agreed to do the commercial.

    He didn’t write it, athletes have no creative control over their ads. He was pitched the idea, maybe shown a storyboard and then him and his people agreed to do it.

    As you say, the commercial’s message is that he’ll be whoever he wants to be and doesn’t care what other people think (coughTRAITORcough) but to think that the ad was some sort of message from Lebron misses the point. Commercials are meant to sell products and create buzz.

    Posts like this help companies do that and in that sense, the commercial was a success. Weird, huh? By writing about an ad you hate, you’re making it a better ad?

    Posted by William Marshall | October 29, 2010, 1:59 am
  4. In time everyone will forget about this…

    Posted by DanPitrowiski | October 29, 2010, 1:02 pm
  5. The ad was actually very well done.. The real underlying point is that we all wanted LeBron to be exactly what we wanted. We wanted him to stay with the same crappy franchise, and basically follow Jordan’s exact career arc. Basically the ad is showing that he’s LeBron and not Michael.

    Posted by Leo | October 31, 2010, 2:58 pm
  6. How could you not get it? I thought it was a great commercial! The guy is going thru hell, because he made a poor judgement on how he chose to go about things…He’s pretty much saying he’s not perfect, he’s made mistakes, he’s human. When you look in the mirror have you…

    Posted by steph | November 5, 2010, 11:35 am
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