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As is expected after a World Series Championship, the Red Sox front office recently raised prices for the 2014 season. Overall the tickets show a 4.8% increase over last year’s prices. However, this increase is more complicated than raising prices equally across the board. The Red Sox, following suit with many other MLB teams, are instituting a “Tier System” for their tickets.
In this system there are five tiers; Tier 5 is the least expensive and Tier 1 will cost fans a pretty penny. According to Red Sox COO Sam Kennedy, these tiers are meant to reflect the expected demand of the market. Factors such as time of the season, day of the week, and opponent will be used to decide what “tier’ a game will receive.
In 2014 there will be 16 Tier 1 games some of which include; Opening Day, all games against the Yankees, and a three-game set against the Orioles that includes the 4th of July. According to Robert Burgess of Boston.com, a field box seat for these games would cost $165 ($135 in 2013) and a bleacher seat will cost $40 ($28 in 2013). Tier 2 will see smaller increases in price while Tiers 3 and 4 will have minimal changes compared to 2013. For Tier 5 there is a considerable drop in price, with a field box costing $115 and a bleacher costing $20. These games are mostly at the beginning of season, but there are a few in early September as well.
While many may be upset about the overall increase, the sad reality is that tickets (as well as everything else people pay for) go up in price every year. While many clamor for Red Sox go out and bring in big name free agents, they need to remember that for that to happen the money needs to come from somewhere. Raising ticket prices is the easiest way to achieve this.